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Asuna was a captive import automobile brand created in 1991 for the Canadian market by General Motors (GM) as a counterpart to the Geo marque. The brand went defunct in 1994 and the company was disestablished in 1995.


During the late 1980’s and early 1990’s, prior to the arrival of the Asuna marque, GM introduced two captive import brands in Canada: Passport and Geo (branded initially as Chevrolets). These vehicles were built overseas but sold under the GM name through its own dealer distribution system. The first was Geo, which was introduced in 1988 and offered at Chevrolet-Oldsmobile-Cadillac dealers. Geo products were sold in Canada first as Chevrolet’s, until 1992 when the Geo marque was introduced there; it had been introduced in North America in 1988 and began selling there in 1989. The second was Passport, which was a Canadian car dealership network that was owned by GM. Passport sold its own branded vehicle, the Passport Optima, which was a Daewoo made badge engineered version of the Opel Kadett E, with the original version being of the badge engineered vehicle being called the Daewoo Lemans. The vehicle was released to the Canadian Market in 1991. Passport also sold a selection of Isuzu and Saab vehicles as well.

In 1991, General Motors Canada decided to change their branding strategy and disbanded Passport. The Passport Optima was then rebadged as the Pontiac Lemans which, starting in 1988, was no longer a uniquely designed and engineered model and was now a badge engineered Daewoo LeMans just like the Passport Optima had been. Isuzu was grouped together along with Saab and, oddly enough, GM's new Saturn division which was established to combat the success of Japanese automobile imports in the U.S, thus forming Saturn-Saab-Isuzu dealerships. Geo vehicles had sold fairly successfully during this period, prompting Pontiac-Buick-GMC dealers to request that GM Canada provide a lineup of similar imported vehicles that they could sell at their dealerships. Thus, the Asuna marque was born in order to fulfill this demand.

Vehicle Lineup

Three badge engineered vehicles were released under the Asuna marque: the Asuna SE / GT, the Asuna Sunrunner, and the Asuna Sunfire. The Asuna Sunfire, first released in Canada in 1992, was a rebadged Isuzu Impulse; The Asuna Sunrunner, first released in 1992, was a rebadged Suzuki Escudo; lastly, in 1993 the brand began selling a badge engineered version of the Daewoo Lemans as the Asuna SE in base trim hatchbacks and sedans, and as the Asüna GT as a higher trim hatchback. The Pontiac Lemans model name was dropped altogether to coincide with the release of the Asuna SE / GT.

So Long, Asuna

Unfortunately, Asüna was never able to match the sales of Geo vehicles. As a result, the Asüna marque was discontinued in 1994. The Asuna SE / GT and Asuna Sunfire were subsequently dropped from GM Canada’s product lineup and the Asuna Sunrunner was later rebadged as an Isuzu model. The brand disappeared completely in the 1995 year.

Need Asuna Parts?

While Asuna’s time was short lived, the love you have for your Asuna is as strong as anyone’s love for their vehicle. So, if you are in need of a replacement part for your Asuna automobile, you've come to the right place. At 1A Auto, we get you the right auto parts for your Asuna, at a great discount. You'll find a selection of new, high quality aftermarket Asuna auto parts, including brake pads, fuel filters, gas caps, serpentine belts and more.

Our product development team spends over 8,000 hours a year researching the best auto parts, and they are carefully selected by our trained engineers so you can rest assured that you are getting the correct, high quality part you need for your car, at a discount price. If we wouldn't put the part in our own cars, we won't sell them to anyone else. A new aftermarket replacement Asuna part from 1A Auto will save you 30-50% on average over a comparable new OEM replacement Asuna part that you would get at a dealership, and our new aftermarket Asuna parts are also extremely durable and reliable, lasting at least 2-3 times longer on average than used OEM Asuna parts. Don't overpay for Asuna car parts and save yourself from a lot of potential headaches by shopping at 1A Auto.

You can shop for all of your Asuna parts online and buy safely and securely right here on our website, or you can call our customer service toll free at 888-844-3393 if you have any questions about any of our parts, or to buy over the phone. With over 150 years combined experience, 1A Auto's customer service representatives are the most qualified to answer your questions about all of our new, aftermarket replacement Asuna car parts. Our representatives answer 99.9% of phone calls in less than one minute and emails are responded to within the hour because we know you depend on your vehicle and need answers quickly to get your cherished Asuna back in working order again. We also know you want your part fast for the same reason; 98% of in stock Asuna auto parts ship from our warehouse within one business day so that you can get back on the road in no time, and all ground shipping in the continental US is completely free. And, in the unlikely case that you are unhappy with your Asuna car part for any reason, 1A Auto also offers the only No Hassle return policy for unused items in the industry. Simply put, our competitors can't beat the 1A Advantage. Don't just take it from us - take it from over 50,000 satisfied customers!

Look no further than 1A Auto for your aftermarket, original equipment (OE) replacement Asuna auto parts and get your vehicle the new parts it needs today from car enthusiasts just like you!

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Asuna is a registered trademark of General Motors Company. 1A Auto is not affiliated with or sponsored by Asuna or General Motors Company. See all trademarks.
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