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Need Scion Parts?

At 1A Auto, we share your passion for Scion cars. If you are in need of a replacement part for your Scion, then you've come to the right place! At 1A Auto, our mission is to get you the right car parts for your Scion, at a great discount. We offer a large selection of new, high quality aftermarket Scion auto parts, including window regulators, blower motors, ignition coils, headlights, door handles, and much more. We don't only just sell aftermarket Scion parts online here at 1A Auto; we also carry a selection of new, genuine OEM replacement parts - the very same parts you would receive if purchased from your local dealer, but without the inflated cost - and performance parts such as high performance air filters for your Scion as well, at huge savings to you.

Our product development team spends over 8,000 hours a year researching the best auto parts, and they are carefully selected by our trained engineers so you can rest assured that you are getting the correct, high quality part you need for your Scion, at a discount price. If we wouldn't put the part in our own cars, we won't sell them to anyone else. New aftermarket Scion parts from 1A Auto are extremely durable and reliable. In addition, a new aftermarket replacement Scion part from 1A Auto will save you 30-50% on average over a comparable new OEM replacement Scion part that you would get at a local dealership. Talk about big savings. Don't overpay for Scion parts and save yourself from a lot of potential headaches by shopping at 1A Auto.

You can shop for all of your Scion parts online and buy safely and securely right here on our website, or you can call our customer service toll free at 888-844-3393 if you have any questions about any of our car parts, or to buy over the phone. With over 150 years combined experience, 1A Auto's customer service representatives are the most qualified to answer your questions about all of our new, performance, genuine OEM, and aftermarket Scion car parts. Our representatives answer 99.9% of phone calls in less than one minute and emails are responded to within the hour because we know you need answers quickly to get your vehicle back in working order again. We also know you want your part fast for the same reason; 98% of in stock Scion auto parts ship from our warehouse within one business day so that you can get back on the road in no time, and all ground shipping in the continental US is completely free. And, in the unlikely case that you are unhappy with your Scion auto part for any reason, 1A Auto also offers the only No Hassle return policy for unused items in the industry. Simply put, our competitors can't beat the 1A Advantage. Don't just take it from us - take it from over 50,000 satisfied customers!

Look no further than 1A Auto for your aftermarket, original equipment (OE) replacement, new and performance Scion auto parts and get your car the new parts it needs today from car enthusiasts just like you! If you happen to be an enthusiastic Scion owner, have a deep passion for Scion vehicles, or just want to learn more about the automobile manufacturer, continue reading below for a detailed look at the brand's history and some of its past and present models.

Overview

Scion is an automobile brand manufactured by the Toyota Motor Corporation for the North American market. The division was founded in 2002 and launched in the United States in 2003, and is Toyota’s attempt at marketing vehicles to a much younger consumer.

Contents

1. Origin
2. Later Models
3. A Unique Marque
4. Scion Today

Origin

The history of Scion dates back to 1999 and Toyota’s launching of Project Genesis. The goal of the project was to try to appeal to younger buyers in the United States and turn them on to Toyota vehicles, by creating a brand within a brand through its own marketing and dealerships. At the time, the average age of a Toyota customer was 54. Toyota realized the need to capture the market of a more youthful clientele with models aimed towards a younger crowd, as the market size of the older Generation X dwindled and the market size of cutting edge Generation Y consumers increased in the upcoming years. The project brought forth the introduction of the Toyota Echo car, as well as the late generation models of the Toyota MR-2 and Toyota Celica. However, the initial effort by Toyota was ultimately deemed unsuccessful and was cancelled in 2001. In response, Toyota decided to launch a separate marque. This new effort was dubbed Project Exodus, later becoming known as Scion.

Scion vehicles were first introduced early in 2002 at the New York Auto Show. The first Scion concept cars to be introduced to the public during this show were the Scion xB wagon and the Scion tC sports coupe. A third model, the Scion xA, debuted in 2003 at the Greater Los Angeles Auto Show.

The company officially began selling vehicles in 2003 via a limited number of dealerships in California, with the Scion xA and Scion xB being the first models released. The rollout of the brand to other regions of the country continued in early 2004, with all vehicles being available nationwide by mid-year, coinciding with the release of the Scion tC compact car, the brands’ third model. All three models were well received by the public and experienced strong sales.

Later Models

In early 2007, Scion unveiled a second generation version of the Scion xB as well as the new Scion xD, the successor to the Scion xA which was discontinued following the 2006 year, to the public at the 2007 Chicago Auto Show. In 2010, the brand expanded into Canada, launching with the Scion xB, tC and xD models. The second generation Scion tC was unveiled in 2011 and two new cars, the Scion iQ ultra-compact city car and the Scion FR-S sports coupe were released not long after in both the U.S. and Canada. The Scion xA and xB models were dropped following the 2012 year.

A Unique Marque

One of the distinguishing features of Scion is its purchasing process, which the brand has labeled “Pure Price” and has used since its inception. While still an unorthodox sales tool in the industry, the concept is the same as the one introduced by General Motors years earlier by its Geo and Saturn brands. The purpose of Pure Price is to eliminate haggling between potential buyers and sales people, making the sales process much shorter and simpler and providing all consumers with the same consistent price. So, whatever the price marked on the vehicle is, wherever it may be located, that is the price that the customer pays, no negotiating necessary. This process is used not only on vehicles, but accessories, finance, and insurance products as well.

Another distinguishing feature of the brand is that it uses a standard one-trim sales approach, meaning that all Scion vehicles are offered in one model and in one model only, with numerous add-on accessories available. This differs from the approach that its parent Toyota employs, which is to offer several trim levels. For example, Toyota offers the Camry in a CE “Classic Edition,” a LE “Luxury Edition,” and so forth. In comparison, Scion vehicles are designed to be uniquely customizable, letting customers pick and choose the accessories they want as opposed to having to pay for and take on options that they may not necessarily want. This approach is an additional attempt to appeal to the younger consumer who sees customizing their vehicle as a means of expression.

In terms of marketing, Scion started out by using a more playful and direct approach, relying upon guerrilla, viral and other online marketing techniques to reach its Generation Y target market and build the brand. It has been gravitating towards more traditional themes in recent years however. In addition, starting in 2004, Scion began creating limited edition vehicles that came pre-packaged with exclusive accessories, in limited quantities, in order to create and build a buzz for the brand. Thanks to the limited production and availability of the vehicles, these limited edition cars typically sell out quickly, especially so in the early years as the popularity of the Scion brand grew.

Scion Today

While Scion has managed to succeed at becoming a “youth” brand, with its average buyer age consistently being the lowest in the industry, sales of Scion vehicles have declined drastically from their initial debut and its sales peak in 2006. The introduction of the Scion iQ and especially the FR-S has helped in boosting sales recently and resuscitating the brand, and perhaps these new models, along with any others designed in the following years, will help to extend the life of the brand into the future.

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