Plymouth started in 1928 as a Chrysler Marque and lasted until 2001. Plymouth was Chrysler?s entry level automobile line, designed to compete with Chevrolet and Ford. After Chrysler took over Maxwell-Chalmers, the Maxwell car was re-badged as a lower end Chrysler and then it was re-badged again, this time as the Plymouth brand. Until 1956 Plymouth was a well respected entry level marque, known for durability and affordability. However, with the new ?Looking Forward? campaign, sloppy craftsmanship took away from advanced styling. 1956 also marked the release of the popular limited production Fury line. Poor marketing reduced the Plymouth to getting only re-tagged Mitsubishi imports, with all major innovations going to Dodge or Chrysler lines. During the 90?s Plymouth had some success with their Grand Voyager minivan and Neon compact car, but unfortunately it was too little too late. Many of the Plymouth vehicles were available in the Dodge line and Plymouth vehicles were only sold at Chrysler dealers while Dodge had its own separate dealerships. When Chrysler merged with Daimler-Benz, the Plymouth line was phased out. The PT Cruiser, originally designed for Plymouth was switched to Chrysler. The Final Plymouth vehicle was a silver colored Neon, produced in 2001. Poor marketing and neglect from its parent company caused the demise of Plymouth, the entry level marque that drivers loved for over 70 years.

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